What is a fulfillment center?
Posted on 11月 28, 2023
A fulfillment center is a service that helps process and ship products your customers buy. It takes care of the logistics needed to deliver online orders to your customers, saving you from handling packaging, addressing, and shipping yourself.
To use a fulfillment center, you store your product inventory with them. When you get an order on your website, you notify the center. They then find the ordered item, prepare it for shipping, and work with a shipping provider to deliver it to your customer. Your customers interact only with your website.
Several companies offer fulfillment services, such as Fulfillment by Amazon, AE Supply Chain and FedEx Fulfillment. These services bring both advantages and disadvantages:
Advantages of Fulfillment Centers:
Fulfillment centers eliminate the need for maintaining a physical location, reducing costs associated with rent, bills, staff, packaging materials, and shipment fees.
Efficient Order Processing:
Fulfillment centers often provide excellent logistics services, enabling faster and more accurate order processing compared to individual ecommerce sellers.
Staffing Cost Reduction:
Businesses using fulfillment centers don’t need to hire and manage their own staff for order handling, leading to significant savings in payroll and related expenses.
Expanded Product Selection:
With fulfillment centers handling inventory management, sellers can offer a larger and more diverse selection of products than they could manage independently.
Fulfillment centers are equipped to process a high volume of orders daily, ensuring consistent and scalable operations to accommodate business growth.
Time for Strategic Tasks:
By outsourcing order processing to fulfillment centers, businesses gain more time to focus on strategic tasks such as brand awareness, marketing strategy, and overall business growth.
Disadvantages of Fulfillment Centers:
Sellers are required to pay fees for fulfillment services, including integration fees and charges for each order processed, which can impact overall operational expenses.
Lack of Control:
Sellers have limited control over the speed of order processing in fulfillment centers. Issues may arise, impacting customer relations and potentially leading to negative feedback.
While fulfillment centers can process orders quickly, the time it takes for an item to reach the customer depends on the center’s location, potentially extending shipping timeframes.
Lack of Customization:
Fulfillment centers typically do not allow sellers to customize orders or add personal touches, such as including personalized thank-you notes for each buyer.
Inventory Replenishment Delays:
Sellers are responsible for tracking inventory levels and replenishing stock when needed. Delays in replenishment may result in order delays if an out-of-stock product cannot be replaced promptly.
How a Fulfillment Center Works:
Choose the Right Provider:
Find a fulfillment provider with locations close to your customers and pricing that aligns with your budget.
Place your product inventory in the fulfillment provider’s facilities.
Integrate your online stores with the fulfillment center’s systems to enable automatic order processing.
When a customer places an order on your website, the fulfillment center automatically receives the necessary information to locate, prepare, and ship the ordered item.
Sellers still handle other order processing activities, such as addressing customer issues and managing payments, as fulfillment centers typically do not offer these services.
Fulfillment Centers vs. Fulfillment Warehouses:
- Fulfillment Centers: Focus on short-term inventory storage, packing, and shipping. They provide comprehensive order fulfillment services.
- Fulfillment Warehouses: Primarily offer long-term storage solutions without additional services such as picking, labeling, packaging, or shipping.
FAQs about Fulfillment Centers:
What are the types of order fulfillment?
There are four types of order fulfillment: in-house fulfillment, outsourced fulfillment, hybrid fulfillment (a combination of the above options), and dropshipping, which is similar to outsourcing but without the need to manage stock.
What is a fulfillment fee?
The fulfillment fee is the cost associated with inventory receiving and storage, along with processing customers’ orders. This includes tasks such as picking, packing, delivery, and handling returns. The amount varies based on the types of products a business sells and its chosen fulfillment method.
What is the best fulfillment service?
There are several fulfillment centers available on the market, each with its unique features. Some of the best fulfillment providers include ShipBoB, Rakuten Super Logistics, FreightPros, and Fulfillment by Amazon. The choice depends on how well the company aligns with your business requirements.
What distinguishes fulfillment centers from fulfillment warehouses?
Fulfillment centers focus on short-term inventory storage, packing, and shipping, providing comprehensive order fulfillment services. In contrast, warehouses primarily offer long-term storage solutions without additional services such as picking, labeling, packaging, or shipping.
How does a fulfillment center work?
To use a fulfillment center, businesses store their product inventory with the provider. When an order is received on their website, the fulfillment center automatically processes the order, locates the item, prepares it for shipping, and works with a shipping provider to deliver it to the customer. The responsibility for other order processing activities, such as addressing customer issues and managing payments, remains with the seller.
What advantages do fulfillment centers offer?
Fulfillment centers provide cost efficiency by eliminating the need for physical infrastructure, efficient order processing, reduced staffing costs, an expanded product selection, scalable operations, and more time for strategic tasks as they handle the bulk of order processing.
Are there any disadvantages to using fulfillment centers?
Yes, there are drawbacks, including costs associated with service fees, lack of control over order processing speed, potential shipping time variations, limited customization options for orders, and the need for prompt inventory replenishment to avoid delays in order fulfillment.
Can I customize orders or add personal touches when using a fulfillment center?
Typically, fulfillment centers do not allow sellers to customize orders or add personal touches, such as inserting personalized thank-you notes for each buyer. The services provided are generally streamlined to ensure efficient and standardized order processing.
What factors should I consider when choosing a fulfillment provider?
When selecting a fulfillment provider, consider factors such as the provider’s locations (close to your customers), pricing that aligns with your budget, integration capabilities with your online stores, and the provider’s track record in delivering timely and accurate order fulfillment.
How do fulfillment centers contribute to better fulfillment experiences?
Fulfillment centers contribute to better fulfillment experiences by offering flexibility and choice. The e-commerce platform used should seamlessly integrate with the chosen provider, allowing for multiple fulfillment options such as local store shipping, in-store pickup, or shifting fulfillment to a different location if needed.